Rank your website

Nitin Kargeti January 21, 2019
To rank your website you will need the help of SEO(Search Engine Optimization)This helps you to rank your website..

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. 

1. Publish Relevant Content

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Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

2. Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

    3. Metadata

    When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
    • Title MetadataTitle metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
    • Description Metadata
      Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
  • Keyword Metadata
    Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree.
     

    4. Improve your page loading speed

    Your page loading time is important for a few reasons.
    First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
    But a slow website will also impact the way your website visitors engage with your pages.
    As a result, those negative interactions will hurt your ranking too.
    Look at how abandonment rates increase for websites with long page loading times.

    4. Improve your page loading speed

    Your page loading time is important for a few reasons.
    First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
    But a slow website will also impact the way your website visitors engage with your pages.
    As a result, those negative interactions will hurt your ranking too.
    Look at how abandonment rates increase for websites with long page loading times:

    5. Optimize your site for mobile devices

    As I’m sure you know, mobile use is on the rise.
    It’s rising so fast that it’s actually overtaken computers and laptop devices.
    In fact, over 60% of Google searches come from mobile devices.
    Obviously, Google recognizes this and ranks sites accordingly.
    Your website needs to be optimized for mobile users.
    There’s no way around this.
    If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking.


     

 

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